John Mulder


Production Manager


From the young age of 18 John took on the challenge of becoming a Lighting Designer and Sound Engineer for 30 years and from the age of 30 he started his company becoming CEO of Mojo Concerts Holland, promoting gigs.  

In 1988 he invented the barriers known as Mojo Barriers and in 2000 he became entrepreneur and co-owner Afas Life Amsterdam.  

In 2011 John took on a new venture with Ziggo Dome Amsterdam.  

He has participated in multiple large domestic tours as the production manager and has overseen set design for numerous stadium shows.  

Currently John is the Production Manager for Metallica on their M72 World tour and looks forward to speaking with you about this topic.  


Sergio Molho


Partner, Director of Business Development


Named Partner/Director of Business Development in 2016 for the global WSDG architecture/acoustic design firm Sergio Molho was a founding partner of WSDG Latin America in 1994.

He has provided technical, acoustical and architectural supervision as well as project management for all WSDG Latin projects. And he now provides daily and long-term technical, marketing, social media and business management direction for the firm’s multiple offices.

Sergio Molho has been an audio/video and recording industry professional since 1982. An accomplished keyboard artist and vocalist, in the 1980’s he led popular Argentine funk band CASH. As an engineer, composer and producer he was responsible for international productions for Sony, Warner and other major labels. His technical credits range from AV and Systems Integration/design to project management for such award-winning assignments as the El Porteño Hotel & Universe, designed by Phillipe Starck. He also led the installation of Latin America’s first IMAX 3D theater.

A member of the Argentinean Acoustic Chamber (AAC), the Audio Engineering Society (AES) and other professional organizations, Sergio is a frequent contributor to technical workshops and is committed to expanding the knowledge and education of acoustics and electro acoustics in their relationship to architecture. Sergio also serves as Director of WSDG International Relations, and contributes to the promotion and acquisition of new business worldwide.


Buildings: Petronas Towers in Kuala Lumpur by Cesar Pelli, Eiffel Tower in Paris, and Pyramids in Egypt.
Music: Earth, Wind and Fire and Beatles.

Read Audio & Music Digital Article (2019)
Read Sound & Communications Article (2016)
Read Hispasonic Article with Video (2016)

Tupac Martir


Multimedia artist

Saltore Studio

Tupac is the Artist and Founder of Satore Studio. The V&A called him “The Multidisciplinary Renaissance Man” due to his work as a multimedia artist whose work spans the fields of technology, lighting, projection and video, sound design, music, and composition, as well as choreography and costumes. Vogue has described him as ‘the visual designer and creative director behind some of the most important events in the world’.

He has provided production design, visuals and lighting direction for the likes of Elton John, Beyoncé, Danny Boyle, the Coachella, Fondazione Prada and Serpentine Gallery. Tupac is renowned within the fashion industry and has worked on ground-breaking shows for Alexander McQueen, Moschino, Vivienne Westwood and Jason Wu, among others.

Additionally, Tupac has led a team to become pioneers in Virtual Production, working across multiple TV shows and movies, including Netflix’ 1899 and the upcoming Amazon’s Fallout.

In addition to debuting “Haita” at Sónar, working with Es Devlin on an illuminated kinetic sculpture at the Lincoln Centre, he is part of TRANSMIXR, a 19 partner consortium across Europe that aims to create a range of human-centric tools for performance, journalism and cultural heritage in immersive technologies.

In 2019 Tupac Directed and produced “Cosmos Within Us”, a performative reality piece that debuted at the Venice Film Festival and won the “Spirit of Raindance Award” at the Raindance London Film Festival.

As a technology enthusiast since an early age, Tupac has led a team to become pioneers in Virtual Production debuting “Haita” at Sónar+D, lighting and visualisations for the European MTV awards and being part of TRANSMIXR, a 21 partner consortium across Europe that aims to create a range of human-centric tools for remote content production/consumption to name a few.

One of Tupac’s latest feats has revolutionised storytelling and music composition. For “UNIQUE,” a conductor uses specific gestures and a framework of conduction improvisation to shape the narrative in real-time with a specialised Language Learning Model (LLM). Overall in front of an audience that engages with the performances through different mediums such as VR or live theatre and with visualisations that react to the live performances.

At Satore Studio, Tupac leads an international team of creative minds to create ground-breaking work, mixing art and technology.

The Mexican mastermind has been behind creations that have become part of the global collective imagery and paved the way for future artists to thrive in the technological-artistic field.

John Hopkins




John Hopkins is the co-founder of Celestial Labs, an industry-leading drone art company offering stunning light displays that fuse technology with soul. The company was launched in 2020 along with co-founders Tony Martin and Nick Kowalski.

Celestial displays are known for compelling storytelling, premium creativity and groundbreaking tech to deliver spectacular displays to audiences around the world. Celestial drones are also an environmentally friendly alternative to fireworks.

John leads all creative aspects of Celestial and has a reputation for working with the world’s most pioneering artists and brands. John’s mission at Celestial is to bring people together through a shared sense of wonder and use Celestial tech for good. Some of Celestial’s most recent work includes producing displays for Greenpeace, Amnesty International, and Edinburgh’s Hogmanay celebrations.

John and his team are driven by strong ethical values, which has also seen the development of Celestial’s human support applications, where drones can deliver life-saving emergency signage to those in need.

John is also an award-winning filmmaker, dedicated to enriching humanity’s relationship with nature. Before launching Celestial labs, John accumulated over two decades of writing and directing high-end TV commercials and feature films. His iconic commercial of Yeo Valley is often voted in the top 10 Tv ads of the twenty first century. John’s first feature film SLUMBER was produced by Goldcrest films and release theatrically in 2017. His latest film UNIFY is to be produced through Boxfly Media.

John is also a trustee of the Mama Upendo Children’s Trust, a charity that cares for orphans in Kenya.

Genelec targets growth in Mexico with new distribution structure

Genelec, the world leader in professional loudspeaker solutions, has strengthened its distribution in Mexico by appointing Representaciones de Audio, one of the largest and most established audio distributors in the region, to develop the brand's presence in the MI retail, AV and Home Audio markets. Representaciones de Audio will work alongside existing distributor Video Audio Representaciones e Ingeniería (VARI), who will continue to supply Genelec solutions to Mexico’s professional audio community.

Founded in 1987, Representaciones de Audio has an enviable reputation for providing expert advice, advanced training, and high levels of technical support. The size and scope of the company makes it ideally placed to reach dealers and integrators throughout Mexico’s vast network of regions and states, and with its strong connections throughout the MI, AV and Home Audio markets, Representaciones de Audio will look to significantly expand Genelec’s local customer base – particularly in the residential, corporate and leisure markets where discerning users are increasingly attracted to Genelec’s exceptional audio quality.

This new partnership will complement Genelec’s long standing relationship with pro audio distributor VARI, who will continue to serve Genelec’s professional customers in Mexico, particularly those in the important music recording and broadcast segments.

"It is a pleasure to begin our business relationship with Genelec," declares Jaime Celis, General Manager of Representaciones de Audio. "Both companies share family values that strengthen our way of working together. This collaboration will allow us to expand and strengthen our product range, and provide innovative solutions for the integration of AV projects."

"Representaciones de Audio has an excellent reputation as a serious and reliable company, with a decades-long track record in audio distribution," adds Miguel Domínguez, Genelec’s Sales Manager for Latin America. "We know that Representaciones has the capacity to develop the local market significantly, and with VARI continuing to provide their deep experience and knowledge of the professional music and broadcast segments, we see enormous growth potential in Mexico."

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