Tupac is the Artist and Founder of Satore Studio. The V&A called him “The Multidisciplinary Renaissance Man” due to his work as a multimedia artist whose work spans the fields of technology, lighting, projection and video, sound design, music, and composition, as well as choreography and costumes. Vogue has described him as ‘the visual designer and creative director behind some of the most important events in the world’.

He has provided production design, visuals and lighting direction for the likes of Elton John, Beyoncé, Danny Boyle, the Coachella, Fondazione Prada and Serpentine Gallery. Tupac is renowned within the fashion industry and has worked on ground-breaking shows for Alexander McQueen, Moschino, Vivienne Westwood and Jason Wu, among others.

Additionally, Tupac has led a team to become pioneers in Virtual Production, working across multiple TV shows and movies, including Netflix’ 1899 and the upcoming Amazon’s Fallout.

In addition to debuting “Haita” at Sónar, working with Es Devlin on an illuminated kinetic sculpture at the Lincoln Centre, he is part of TRANSMIXR, a 19 partner consortium across Europe that aims to create a range of human-centric tools for performance, journalism and cultural heritage in immersive technologies.

In 2019 Tupac Directed and produced “Cosmos Within Us”, a performative reality piece that debuted at the Venice Film Festival and won the “Spirit of Raindance Award” at the Raindance London Film Festival.

As a technology enthusiast since an early age, Tupac has led a team to become pioneers in Virtual Production debuting “Haita” at Sónar+D, lighting and visualisations for the European MTV awards and being part of TRANSMIXR, a 21 partner consortium across Europe that aims to create a range of human-centric tools for remote content production/consumption to name a few.

One of Tupac’s latest feats has revolutionised storytelling and music composition. For “UNIQUE,” a conductor uses specific gestures and a framework of conduction improvisation to shape the narrative in real-time with a specialised Language Learning Model (LLM). Overall in front of an audience that engages with the performances through different mediums such as VR or live theatre and with visualisations that react to the live performances.

At Satore Studio, Tupac leads an international team of creative minds to create ground-breaking work, mixing art and technology.

The Mexican mastermind has been behind creations that have become part of the global collective imagery and paved the way for future artists to thrive in the technological-artistic field.